Our client, an established and ambitious West African fintech business, is looking for a commercially driven Head of Marketing to lead its next phase of customer growth.

An early innovator in Sierra Leone's fintech market, the business offers customers a digital wallet alongside virtual and physical payment solutions. As competition increases and the next generation of its platform is introduced, the focus is on accelerating customer acquisition, increasing engagement and strengthening its market position.

This is a remote, hands-on growth role for someone who knows how to turn digital marketing activity into measurable commercial results and is comfortable working with a high degree of autonomy.

The Role
You will take ownership of the company's digital growth strategy, with a strong focus on customer acquisition, app downloads, activation, engagement and retention.

Working remotely with senior leadership and the existing marketing function, you will identify the channels and campaigns that deliver the strongest returns, improve marketing performance and establish clear reporting around customer growth and ROI.

The role will initially be highly hands-on, requiring someone who is organised, proactive and comfortable driving initiatives independently. Over time, there will be an opportunity to build and develop a broader digital growth team.

Key Responsibilities:

• Develop and execute a digital growth strategy focused on customer acquisition, activation, engagement and retention.
• Drive app downloads and convert registrations into active wallet users through paid social, search, partnerships, referrals, influencers and other relevant channels.
• Improve conversion and re-engage inactive customers through data, testing, segmentation and customer insight.
• Develop relevant, engaging campaigns for younger, mobile-first consumers that reflect local market behavior.
• Grow targeted acquisition amongst the Sierra Leonean and wider West African diaspora, particularly in the UK and US.
• Track key performance indicators including acquisition cost, conversion, active users, retention and marketing ROI, using insights to guide investment decisions.
• Work remotely with internal teams, partners and technology providers to improve campaign performance, while helping build the digital growth function as the business expands.

Candidate Profile:
We are looking for someone who combines strong digital marketing expertise with genuine commercial accountability and is comfortable operating independently in a remote environment.

You are likely to bring:

• Strong experience in digital growth, performance marketing, customer acquisition or growth marketing.
• Experience within fintech, digital banking, payments, mobile money, e-commerce or another high-growth consumer digital business.
• Strong knowledge of acquisition funnels, conversion optimization, lifecycle marketing and retention.
• Hands-on experience across paid and organic digital channels, with the ability to use data to optimize performance and ROI.
• Experience with marketing analytics, performance reporting, dashboards and attribution.
• A good understanding of customer behavior in African markets, ideally West Africa, and the ability to engage younger, digitally savvy consumers.
• Strong organizational and communication skills, with the discipline to report clearly, manage priorities remotely and keep stakeholders aligned.
• An entrepreneurial, self-directed approach, with the confidence to challenge agencies, partners and internal stakeholders on performance. Experience building or managing a digital growth team would be advantageous.

Why Join?
Our client offers a flexible, entrepreneurial and results-focused environment where performance is measured by outcomes rather than time spent in an office.

This is a genuinely remote opportunity for someone who values autonomy and enjoys taking on ownership. With a new generation of the platform being introduced, the successful candidate will have the freedom to test, optimize and scale initiatives that demonstrate clear ROI, while playing a key role in strengthening the business's position in a fast-moving West African fintech market.